Before any new technology comes to market, it must pass tough hurdles. A new technology must perform as expected…repeatedly, under diverse conditions, over long periods of time. A new technology must meet a range of testing procedures, regulations and certifications required by government. And, a new technology must meet consumer expectations, which can range from ease of use to affordability.
Innovation is also highly competitive, since the first company to market with a new technology stands to gain. Much research and development is closely guarded intellectual property. In fact, one company deliberately built its R&D facilities near a major airport, so the facility would be part of the airport’s “no fly zone,” shielding its operations from airborne spies.